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by Mandelmus
1865 days ago
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> “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that you may end up paying off for years. What the fuck do vanishing points have to do with time? |
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For a mortgage company, you don't have a ton of flexibility with your rates— there's a little wiggle room but for the most part your rates will be correlated with the Federal Reserve's interest rates. However, you can control the distance, which lets you alter the logo's perception of time.