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by miguelazo
1865 days ago
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Did I really just read several paragraphs of corporate marketing babble to discover that this is mostly about a universal wallpaper that carries over to your apps?? Also, the quote about form following feeling is basically ripped off from Apple/Jobs lore. Replace feeling with emotion and it’s almost a direct quote from the Isaacson biography. |
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IMO it's ambitious, perhaps excessively so. I work on a product that we white label and recolorize for various enterprise-scale clients who want adherence to their own color palettes, and there are often things that feel "off" when we change color palettes alone... simply because typography, whitespace, and color go hand in hand to create a brand identity. It's never as easy as swapping colors.
And then there's the underlying assumption that a user wants a single color identity to follow them across the aspects of their personal identity. I don't know about others, but I want my social apps to have a different "feel" from my corporate messaging and issue-tracking systems. As Bob Dylan puts it:
> "Red Cadillac and a black mustache... Pink petal-pushers, red blue jeans... I'm a man of contradictions, I'm a man of many moods / I contain multitudes."
If Bob Dylan is implicitly criticizing your design framework's core assumptions in his latest studio album... you're by definition not Steve Jobs.