[jkincaid]

My concern about Zynga is that they're going to burn through users.

People will pay for things in a game and have fun doing it. Then they'll get sick of that game and move on to the next one. And they'll buy more things there, and then they'll get sick of that game and look at the next one and realize that, hey, this one is pretty similar. And maybe it isn't worth investing hours upon hours tending to some sprites. Or forking over real money.

I'm not saying this is guaranteed, but as someone who has played a lot of games growing up, I had it happen plenty of times. Zynga needs to release some games that feel totally different from Farm/City/Frontierville.

[j79]

I know they're famous for Farm/City/Frontierville, but they seem to have done a good job acquiring popular games/studios (i.e. Words with Friends..)

And while I haven't played it yet, I've heard that "Hanging with Friends" is a lot of fun as well (which is the result of them acquiring NewToy when they got Words...)

Personally, It's nice to see Zynga attempting to keep "fresh" and not sticking with just the *villes. However, I do think that increased competition (for instance, on the iPhone Zynga Poker pales compared to Pokerist.com's Texas Poker) will make it interesting for Zynga.