It takes the average person 1-2 weeks to setup a Shopify site, and then you have to upload all of your listings to Shopify manually which is time-consuming. We realized that these sellers' Instagram posts are essentially product listings because they feature a picture, the item name, price, & details so instead of the seller having to upload every new item onto Shopify, they can setup and update their Thryft site with all of their product listings in <1min. We're specifically focused on sellers who are already doing the process of posting on IG to engage with their customers and grow their business. If you're @abitchforbrandy specifically, you're selling thrifted clothing so every item is unique and that creates an even bigger pain point when it comes to updating your Shopify site with constantly-changing inventory. Also, we realized that the sellers we're targeting don't necessarily need all of Shopify's customization - they just need a platform to facilitate the checkout. This article from Forerunner is a great illustration of this: https://medium.com/forerunner-insights/the-next-revolution-i...