[imsamyang]

Hi, Sam here (other co-founder) -- I think you're correct if you're talking about e-commerce on IG in general, but for the thrift/secondhand sellers that we serve, selling is a much more individualized/personalized process involving comment-bids, negotiations on DMs, live sales/story sales, etc.

So for the majority of these folks, Instagram Shopping is a nice-to-have but not a necessity because they're mostly dealing w/ one-offs and the convenience of a product tag is not that important when customers don't mind just going to their link in bio & browsing their 5-25 available products (they may even prefer this, because they may want to buy multiple items).

That's the main reason we made it a premium feature: the small minority of folks that really need this are willing to pay for it.