[caprilynn]

Great question! From what we've heard from our initial sellers, they really like the social features of Instagram that allow them to build a personalized brand and connect with their customers on a deeper level. With Depop specifically, sellers have to pay a 12% fee per transaction, have to upload all their product listings individually, and buyers have to create a Depop account before they can purchase through their bio link which isn't ideal. We noticed most of these thrift accounts post pictures of the items they're selling so we figured why don't we make those shoppable - this way they don't have to upload their products again to a site like Depop, especially when a large chunk of their purchases on Depop may come through Instagram (this varies depending on the seller)