What I buy from you is your business. The information I give you to complete my transaction is your business.
Who I am is not.
You don't need to know if I have kids, have a disease, my age, my race, my gender. You don't need to know anything. Sure that information would help you make a better experience for me, I get that. But that's up to me. If I want a better experience, allow me to provide that information in exchange for the benefits that information gains me. But peeking over my shoulder as I walk through your store so that you can overanalyze everything I do isn't okay.
And I'll happily fill out a form to tell you any information I feel is relevant to my purchase. If you want to covertly fingerprint and track me, I'll gladly take my business elsewhere.
Who I am is not.
You don't need to know if I have kids, have a disease, my age, my race, my gender. You don't need to know anything. Sure that information would help you make a better experience for me, I get that. But that's up to me. If I want a better experience, allow me to provide that information in exchange for the benefits that information gains me. But peeking over my shoulder as I walk through your store so that you can overanalyze everything I do isn't okay.