[flybrand]

I agree - lifting could be a tangential market that is actually bigger.

[c1sc0]

Yes. That's on our radar. Gyms are closed at the moment because of COVID so that's on the back-burner. We want to niche down on climbers first.

[sokoloff]

Gyms are open in some places now and will be open in many more places six and sixteen weeks from now.

It's fine (and smart) to be thoughtful about focusing on a niche, but don't do it because gyms are closed.

[JohnicBoom]

Don't forget that a lot of us have weights or other exercise setups at home now. I would definitely try something as an alternative to powdered chalk to keep my palms from getting slippery on my equipment. Especially now that summer is coming and I mostly train outside when I can.

Also, at least in Chicago, gyms have been open for months. They have reduced maximum capacity (I think it's 60% right now), but they were only closed for a short time. You may be severely artificially limiting your sales possibilities.

[stevewodil]

For most at-home exercises a pair of lifting gloves would be good enough

[armonraphiel]

This is worth consideration. Many lifters who use chalk have spent money on building a home gym or attend gyms are open despite COVID restrictions.

[ecesena]

We've been training in a soccer field set up for social-distancing training. I wouldn't make assumptions :)