[gadders]

Agreed. I use chalk in the gym as well, and I'd like to see a picture of it to see how it's different from what people use currently.

As an aside, I was caught without chalk the other day and bought some liquid chalk from a climbing shop. I quite liked it as thicker than usual - more like a moisturiser than a pourable liquid.

[c1sc0]

Yeah. We worked on making the chalk "thicker" than the cheap brands because smell + texture influences quality perception the most. For the crystal chalk the different formula allows us to get rid of the "alcohol" smell. We even tried adding fragrance but that was a failed experiment, may revisit that later.

[gadders]

One other liquid chalk aspect you could maybe lean into - the alcohol must be a natural hand sanitiser. Obviously less of an issue for rock climbers, but might be a selling point for gym goers if that point could be emphasised or enhanced in the formula.]

Best of luck with the business!

[c1sc0]

We researched this & making hand sanitising claims would put is in the "biocide" category of products in the EU, which comes with a whole new bag of certification headaches. At best we can say something like "has light antibacterial properties".