How? So long as there are multiple competitors after the same customers I don't really see how this happens. Hell, we only really have 3 major cloud computing platforms (along with some minor ones), but consistently the prices of everything they offer goes down.
Netflix has over 208 Million subscribers each paying a monthly fee. They are taking in multiple BILLIONS every month in revenue.
They are also in complete control of their expenditures. They don't rely on commodities or regulations. If that isn't making money then I don't know what is.