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by seem_2211 1862 days ago
This is also predicated on the idea that every part of Tesla's operations are substantially better than existing automakers.

Do people really believe that Tesla is literally run 10x better than Toyota, Volkswagen, Daimler, BMW or Honda? I don't think so.

Then there's the nightmare of trying to appeal to two wildly different consumer groups.

At the low end: does Tesla have a meaningful reliability advantage versus Honda and Toyota? From what I have seen, it appears not. This matters less when you're dealing with premium buyers, but will not work with the mass market. Fans will put up with hassle (I own an AMG... I'm more than aware of the extra expense I am constantly paying for - and that's a trade-off I'm happy to make in return for a powerful v8).

Secondly from a clout point of view: why would anyone buy a Tesla over a comparatively priced Audi, Porsche, Mercedes or BMW. The people who talk about their Model 3 with a burning passion aren't trading in a 911, or an E Class or a Q7. They're excited to upgrade from a 2015 Camry. Massive expectation gap.

Plus, all of these companies are valued far more realistically. Tesla being worth more than every other automaker or whatever gives them very little room to breathe. If Tesla is ever valued as the hardware manufacturer with relatively low margins (when compared to say a tech stock like Facebook or Salesforce).. is the day that we will see an enormous valuation haircut.

3 comments

I wonder if it's as simple as the market confusing all new technology companies with software companies, which have incredible distributional advantages and the ability to grow revenues from optimizations.
> why would anyone buy a Tesla over a comparatively priced Audi, Porsche, Mercedes or BMW

Because you want to drive far?

Tesla model 3 range: 354 - 504 km

Porsche Taycan range: 333 - 463 km

(and most certainly not comparatively priced)

If you are buying a Taycan you would not even consider the Model 3 and if you want to drive far you buy an ICE.
Realism is the problem. BMW and Volkswagen are boring. Not much to hype. They just sell cars not tech nerd dreams.
The company valuation of BMW and VW isn’t the problem- it’s a problem for Tesla. There aren’t enough nerds in the world to justify it’s insane stock price.