[StartupTree]

Lossless is MEANINGLESS because Bluetooth audio itself is a lossy compressed stream. How are Apple going to market lossless streaming to Airpods, when such a thing is technically impossible?

[hbosch]

Apple aren't marketing lossless streaming to AirPods.

There are lots of hardwired devices ready to playback in hi-res via phone or Mac, surely. And AirPods Max support spatial audio already and are apparently good quality.

I would expect the future of the H1 chip's audio streaming quality to soon be much better than Bluetooth.

[kjakm]

They aren’t marketing it to AirPods. They’re marketing the spatial audio for the AirPods. They even call out that for the highest quality lossless you need a DAC.

[IshKebab]

It's also meaningless because modern codecs are completely transparent at quite low bitrates. Lossless is only important for archival purposes.

[_djo_]

High-res lossless audio requires a USB DAC and isn't compatible with any BT headphones according to Apple.

[dannyw]

The target audience for high-res loseless audio won't be playing from Bluetooth anyway, so that's not really surprising (or a loss).

[SilverRed]

Lossless to airplay speakers would be possible.

[bertman]

"It just FEELS better. You'll know it when you hear it."