[greenpizza13]

I think this comes down to an amount of perceived bad faith. Amazon’s goal, like Facebook and Google, is to collect as much as it can about everyone to sell more things. That makes anything like this feel nefarious.

Apple of course wants to sell you all the things, but they put privacy first, at least publicly, and don’t collect this information in order to do so.

How much is perception vs. reality? Not sure. But it doesn’t really matter.

[ccn0p]

Right. The reality is Apple's stance on privacy just so happens to align with their business interests at this time, whereas Amazon's does not.

[taneq]

You say that like it’s a bad thing (and if their business interests change, it will be) but I trust a corporation to follow its business interests much more than I trust one to act ideologically and to its own detriment. So for now, at least, that makes Apple’s privacy claims more credible.