[altitudinous]

Unfortunately Apple has made advertising in free apps unviable with their universally loved by users iOS14.5 update. "Stick it to the man!!!" Unfortunately, this means advertisers who funded free apps cannot pay for apps any longer. End users must start paying for apps now.

I have converted my apps to subscription now away from advertising. I am making a more steady income. I will convert my last app in the next month or two.

Apple sell more devices with this privacy change, and they get big profit in taking a 30% cut of subscriptions. They took 0% cut of advertising.

So many end users choose to abuse app developers who funded apps through advertising. Instead this is a self inflicted wound, end users support Apple making this privacy change, so now end users have to pay for apps instead of advertisers.

[DocTomoe]

If you continue to see users as the enemy, it is likely you will not have much business success. In my experience, organizations that follow on that path don't bring marketable value for much longer.

So, what is the alternative? The same as it was with software ever since the dawn of computing: Sell major versions. Provide bugfixes in minor versions. Be more like GoodNotes, who follow that exact model.

[altitudinous]

I don’t see users as the enemy! Where did you pull that absolutely stupid idea from? ** DON'T ATTACK DEVS **. YOUR BEEF IS WITH A FRUIT COMPANY. My post states the facts - advertisers used to pay for the apps - now this has been stopped so users now pay for the apps!

My business is more successful because of this change. Users love the content in my apps. This change has not and will not hurt me financially. I am trying to explain why the dev made that change to you! Attacking the dev or offering junior level inexperienced advice will make no difference. Please take note of the reason why and who made the change that did this to you.