[tvieweg]

I wouldn't let time or age define this sort of decision. Some other folks have commented some sound advice here, but I'd say in general:

1. Reflect on what you actually have enjoyed out of the job, if anything. What have been any bright spots? If there's nothing at the job, what outside of work motivates you to do more of it? 2. What jobs have more of those things you like? These aren't always huge, deep things. Like writing? Take a look at marketing, journalism, technical sales support, etc. Like working with customers? Look at sales, customer support, etc. 3. As other people have said, look to see if it's really the whole industry, or just the current situation you're in. I've found a lot of differences in culture/people/day-to-day work just by moving teams, let alone companies. Talk to friends and see if things are different for them at other companies. Talk to friends in different jobs completely. See what resonates with you.

Hope that helps and again, don't worry about age! Pivoting at 30 will feel like the very start of your career when you think back at 60 or 70.