[chadp]

Seek and source talent globally. Look outside your own borders. Just because the USA or UK is short of web skills, it doesn't mean the sky is falling down for the whole industry. China, India, Russia, E. Europe, SE Asia are some places to start looking. (it is getting harder in those places too but MUCH MUCH easier than the "western" countries.)

[quanticle]

The problem with looking outside the US, in East and South Asia particularly, is numbers. Yes, there are many more talented developers over there. However, there are even more untalented developers. You'll have to put a lot more work into filtering and developing an absolutely solid recruiting process.

Then, there's the fact that cultural and language barriers still exist, despite American English being the lingua franca of the web. Even something like timezones can be a hardship when the person you're working with is offset by eleven or twelve hours.

That's not to say that outsourcing is a bad solution. It's just not the low-cost, high-skill panacea like everyone makes it out to be. Like any other form of recruiting, you have to really work at it if you're going to be successful.