[bergie]

...and for some reason businesses feel the Facebook Like clicks are somehow relevant for them.

[phn]

If people like a "business" page, they are actually opening a channel of communication directly to a customer that likes the company. If I were a business owner, I would like (no pun intended) to have such a channel with as many potential customers as I could get.

[LogicX]

Except apparently less than 10% actually read said channel: http://www.allfacebook.com/shocker-3-to-7-5-of-fans-see-your...