[b112]

A good reputation is hard to earn, and easy to lose.

A bad reputation is even more difficult to lose, realistically it never goes away. Ever.

Google has a bad reputation these days. No amount of PR will help. Ever.

(Doubt my above logic? Imagine a person who donates his time to help the poor, then is caught stealing from the poor. Will anyone care about the donation time, or will they primarily only think about the theft? The betrayal?

Will that person ever prove they are "pure" again?)