[uxp100]

Right, the above suggestion might work with coordination, where AMD and NVIDIA both bullied a publisher. But if people want to play a game and NVIDIA makes it work great, despite software bugs, and AMD writes a blog post, I think it's pretty reasonable to say "maybe next time I'll buy NVIDIA."

Also I don't think developers would be quite so receptive. It works on every card that exists in the market today, that's kinda your problem if your unreleased chip breaks this is a fairly good argument.