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by Nextgrid 1860 days ago
> Using 3rd party analytics data in such a way would likely be illegal (IANAL and I'm not writing this comment on behalf of Google).

Your company is breaching the GDPR with their current tracking consent flows (Google's consent flow does not pass muster according to the ICO's guidelines: https://ico.org.uk/for-organisations/guide-to-data-protectio...), so just because something is illegal doesn't mean Google won't do it, and their friends at Facebook did something similar and got caught using 2FA phone numbers for ad targeting even though they promise they wouldn't.