[floppydisk]

The article doesn't say much beyond the speculation already running rampant in the blogosphere. "Apple doesn't care about the pros", "They are a hardware company so they just want to sell boxes" and so forth.

What I think the article did miss is the recent FAQ announcement by Apple detailing where they intend to take the software from here. I'm not a video editor, nor do I play one on TV, so I can't speak to how that addresses the wants of the pro audience, but they are at least making an attempt to explain how they will be incorporating pro needs into future patches. How that turns out, is a completely different question.

[mtw]

you miss the overall trend: Apple phased out the XSAN hardware, XServe, they terminated Shake, one of the most advanced fx creator in the industry. That's consistent over the years. What's obvious is that Apple cares about creatives (design consultants, video freelancers etc.) but do not care about corporate video producers.