[Dah00n]

You mean like a subscription or selling in-app add-ons? Apple take 30% of that too. Trying to circumvent it by pointing to an outsider payment service is a banable offence. In the Epic games Vs. Apple mails have been shown that shows they even talked about banning Netflix because they let you pay on netflix.com. Someone smaller than Netflix would have been removed from the AppStore.

[throwbacktictac]

For example, ACME Developer could post ads that lead to a web-based signup flow (optionally collect payment info), then provide an App store link.

Until the user provides payment info (via in App or payment site), use an semi-aggressive email drip campaign to steer users to the payment website.

Some percentage of user will find (and use) the App Stores payment process. The hope is that those that due use the website make the campaign payoff in the long term.

[threatofrain]

You can have subscriptions without Apple taking a cut.

[irq]

True, but those subscriptions can’t be purchased through an iOS app. Nor can you direct users from an iOS app to your web site to purchase the subscription there. Both are against Apple’s rules. You have to just hope users figure out how to subscribe on their own. Or give Apple their 30%.

[threatofrain]

And the difference appears to be one of whether customer subscriptions were negotiated on Apple’s platform or yours.

[Dah00n]

Sure, but you are not allowed to say so. "Go to ourwebsite.com to subscribe" will get you banned.