[vanderZwan]

These days it's all about personalised, targeted rolling. You have to find out what song your friend hates the most (say, "Africa" by Toto) and try to trick them into listening to ever-more-horrible cover versions of it.

At least, that seems to be the thing in my friend group.

[marmot777]

That’s genius: Customizez Rolling based on musical tastes.

I will say that roll recipient feedback indicated that the “YouTube ads take away from the shock value.”

So maybe hosting your own videos is the way to go for the intrepid roller.

[gumby]

Someone should offer this personalization as a service. I’m sure it’s easy to purchase all the necessary PII

[vanderZwan]

I don't know if that really works though. It's a bit like gift giving: the point is arguably more to show off the effort you personally put in just to prank your friend.