[DoingIsLearning]

Most Engineering teams would probably work frictionlessly with any simple Kanban style board.

The pull force in JIRA is how much it gives PM's and other managers a feeling of air traffic control visbility. It ends up serving as a medium for less technical people to digest and participate in a project.

The features that in my opinion keep Atlassian profitable is all the automatic reports and analytics features more so than the daily work functionality.