[kees]

The Blackberry is a pure communication device. Actually, it is only about communicating. Teenage girls use it, but also my professors. Lately, the technological gap between all the android generics and iphones is increasing, but easily resolvable. Increase the processor speed, the screen resolution and use a better camera. Also they should make the OS smoother.

People do not care as long as they do not have the feeling they are missing something.

Make the BB easy for developers that popular apps are also available for the BB, but this will not gain you any new customers, it will only avoid that you are loosing customers.

Blackberry should focus on the productivity of their customers. I want a phone dead simple but 100% perfect for communicating, 100% secure and 100% trust-able. Blackberry should offer cloud services so that people are locked-in. I use my Blackberry as I used my Nokia, most people do that.

They should leverage their BBM into a social network. They should upgrade their java, so that android developers can easily develop for BB as well. They should create an opportunity whereby carriers can earn more money, carriers are loosing ground everywhere. They do not earn money on the whole internet thing on phones nowadays. Create great utilities, some usable office software. Offer a cloud service in which you can store every message and any file you ever had on your phone. Comparable with my gmail account. So that i ve a BB archive. Focus on privacy. There's a huge chance there will be a backslash on privacy in the next 5 years. I do not trust android or iphone phones. With the first a feel too much attached too google with the second I'm Apple's prisoner. Focus on openness. I would like to connect my BB to any system available. I want to install every program I want to use. Make it a great calculation device. Do you remember the HP 12c calculator. I should have the same kind of feeling with my BB somehow. Not by replicating the calculators functions, but by somehow making it a swiss knive.