[hmottestad]

It makes sense. With all the great competitors why would Apple throw money after aging software.

With Adobe you can work in any of Photoshop, Illustrator, After Effects and Premiere. With FCP it's just that little bit harder. So if you can't match the features of your competitors, make one that will outperform everyone.

Essentially: Speed, simplicity, beauty, and most importantly the illusion that the software is doing your work for you.