[trashhagcute]

You mention taking companies public. I actually used to do consumer PE for a family fund with a buy and hold / long term growth strategy like yours. We advised founders, grew cpg companies, took them public. I really never saw a CPG company go public without expanding into brick & mortar at some point - do you think this has changed? Are you planning to help your brands enter b&m retail if it makes sense down the road? It was often a big reason CPG companies wanted PE backing, frankly. Also, lmk if by ecomm you really meant ecomm retailers in which case this is irrelevant.. seems like you meant dtc cpg.

[cjisakow]

would be awesome to talk and hear more about your experience. we absolutely are looking at omni-channel, something that is different from some of the early players in the space. We are starting with ecommerce because these founders have developed product market fit and are doing it profitably. As a platform we can help them get on other marketplaces (e.g. walmart, target, international amazon) and then into physical retail. The sale cycle there is longer as you know, but having a top rated product on amazon is already catching the attention of brick and mortar buyers.

[trashhagcute]

Thanks for the response. That makes a ton of sense. Best of luck to you- I totally agree that the consumer vc space needs improvement. I don't know why YC decided to get into probably the most risky space that exists in the investing world!? but happy for you that they did, and perhaps it speaks to your experience which is very impressive.