[jsonne]

Most of the bigger and better DTC marketing agencies I know are making the same move as your concept. Buying or starting internal brands as they can scale them better and more effectively than their clients can. Why are you different / better?

[AllanFischMB]

What makes us different than DTC marketing agencies starting or buying brands is that we are looking to grow our portfolio of companies not just through growth marketing strategies, but by providing a better customer experience overall. We're also looking to create a founder-friendly company; one that simplifies the acquisition process, is transparent about how we value companies, and that offers founders a seat at the table after an exit.

[cjisakow]

I'd also add that its hard to run an e-commerce business, you need to source products, manage supply chains, manage teams etc... We know this is going to be hard and went in eyes wide open this is not just about marketing or just about financial engineering. And we have experience running operationally intensive companies that utilize and develop technology.