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by cycomanic
1867 days ago
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I can give you an example, if you want information to get out and spread quickly, do you 1. put it on your website and wait until people notice it and dissiminate it or 2. Let the main information "spreaders" know in advance so they can prepare articles (possibly do some interviews) etc?
Which do you think reaches more people in a given time? |
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Or you issue an embargoed release, allowing responsible 'spreaders' to get their ducks in a row, and then cometh the hour, cometh the copy-edited verbose well referenced pieces.
The latter is far better than the former.