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by tomlagier 1856 days ago
These cards are marketed at kids, and kids also buy junk food and soda which are high-markup items.
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I was at my Target very early last week to pick up gift cards for a friend. There was a line of at least 3 dozen adults queued up outside to get in for the TCGs. They had special lines for them to check out, also filled with adults.

Kids are at school while these booster packs are being bought out...