[glenmorangie_14]

What's your marketing strategy like? I'd try really hard to just get one city to use it or even just one dog park. The largest dog park in my city probably has hundreds to thousands of visitors a week. If you focused on that one park (or one like it) and did fliers and tried to talk to folks in person you might be able to start a "snowball" of a userbase that you could then grow to another large dog park or city.

This would probably be a hail-mary, but I'd even try rebranding to make it hyperlocal to your city. Then build a copy for your nearest other metro area. Then a third before finally coming back to your current branding.

[akbarb]

Most of the money we originally spent was on creating content on our website and videos on YouTube (for Youtube/Google ads). Our money spent solely for advertisement (Google ads mainly) has actually been not that much, but the ads have been focused around where we are located, and most of our users are from this area also. I like your suggestion of getting out there to a dog park or something and talk to people. We have also talked to local shelters to use the app to post their adoptable pets, but they are not super into it because we don't have enough users. Rebranding is probably a little hard, but also sounds like a good idea that I will think about more. Thanks for the tips