[eavc]

Google+ will succeed because it's simpler. Everybody wants to control their data and have online relationships that mirror real ones in terms of context. You think mom's don't worry about who can see the pictures of their kids? Or non-technical professionals don't worry about whether or not it's safe to add your coworker to your friends list?

Facebook makes that process tedious. Google+ bakes it in to the foundations and at every step in an obvious way.