[jessouyang]

1. At the moment, we've seen teams use Ditto to localize if they already localize their mockups (i.e. have mockups in different languages). However, we're releasing the ability to create variants of text (i.e. for translations, user states, etc.) not mocked up in the design in the upcoming week. It's been in development for a while (and to be honest we were hoping to release it before today), but still requires a bit more testing.

2. We built Ditto to specifically tackle product copy, whereas existing CMSs (including headless CMSs) are much more geared for marketing copy (longer form, clear H1/H2/body structure, authorship, etc.) -- which we think are pretty different use cases. With product copy and microcopy, teams have to think a lot more about how that fits into the UI/design/implementation; we're also excited about how our CLI can fit into teams' dev processes (like CI/CD) to streamline workflows!

3. Yup, we're super excited about all the potential extensions of Ditto, A/B testing included.