1.) ISPs can not change the content of websites their users are watching to modify or add additional advertisements. Companies have to buy advertisements at Google.
2.) It is harder for ISP to analyze the web traffic of their customers to build profiles which they can sell. Only Google has these information.
3.) When people feel safer in the Internet they buy more stuff on the Internet. Business will buy more advertisements on the Internet, probably at Google.
>2.) It is harder for ISP to analyze the web traffic of their customers to build profiles which they can sell. Only Google has these information.
Using DPI to view the SNI (which is still in plaintext... for now, anyway) of all connections is very easy.
Even once that's patched, most users still use the DNS servers provided by their ISP, which can easily log queries. Even if you created junk queries to add noise, it's child's play to correlate DNS query with the TCP SYN (or UDP datagram for QUIC etc) to the IP returned by the query.
1.) ISPs can not change the content of websites their users are watching to modify or add additional advertisements. Companies have to buy advertisements at Google.
2.) It is harder for ISP to analyze the web traffic of their customers to build profiles which they can sell. Only Google has these information.
3.) When people feel safer in the Internet they buy more stuff on the Internet. Business will buy more advertisements on the Internet, probably at Google.