[ollymeakings]

Oh yeah, totally agree - multiple landing page iterations for early stage pre-revenue is silly.

I do cover user acquisition, methods of validation, when to test, types of test, the culture of lean, and more in the roast.

One thing to note however with the buyer you describe - they often make REALLY rudimentary mistakes. I've seen people forget CTAs, links not working, totally confused language (no idea what they do), missing key elements, not written to buyer etc.

Also missing great opportunities to showcase their business more powerfully. For them it's £149 and they have another person look at it and give practical feedback.