[transitus]

@ollymeakings, the key point I would have loved to learn was how effective your service was. So by implementing (some / all) of your advice, how much did the conversion increase over next 3 months or so? (with no additional marketing and other implausible but desirable assumptions). You do mention "as I built evidence of the roasts increasing conversion" but leave the evidence hanging. Or perhaps I read the otherwise quite comprehensive piece too hastily. Interesting stuff, thanks for sharing!

[ollymeakings]

Yes there is an issue with the client agreeing with me sharing the data. It's something that is being addressed with new clients.

The main thing is to ensure you AB test. Lots of what's in the post is proven, not just by my own experiments, but by organisations like Unbounce who have global data across 1,000s of pages.

However the true key to improving your own loading page is to grow and act on your own quantqual data.

[ribs]

As @transitus said, some quantitative statements about results would be really helpful here. I hope you can get some. Other than that, what you’re saying is very convincing.