[telendram]

> in the aggregate Apple does do more for privacy than Facebook

Then you are extremely naive.

Apple takes away from you as much private data as it can. It's just very bad at exploiting it, primarily because the company already earns so much money, it's not even incentivized in recognizing the benefit of data mining.

But with iPhones sells diminishing every year, the situation is changing. Growth must come from services.

Apple will continue to slurp away your private data. Apple will invest more into this resource, and make more and more use of it, including for the targeted Ads that used to be "so evil" when they came from another Ad network, but hey, if it's Apple, it's different.