Plenty of companies do this, especially successful companies. Google, Apple are all doing the same sort of thing this isn't unique to Uber by any means.
Not using them. A cab. Your own car. A rental car. That other ride sharing company. Or the other one. Or the other one. Your buddy with a car. The next door neighbor with a car.
Walk. A bike. The train. Move somewhere else.
Or just keep whining about how the world is oppressing you and Uber has saved you from your own misery.