[woopwoop]

If you look at an actual beyond beef package, you'll see that they say "plant-based" in huge letters on the front. Again, it's integral to their product's market niche that it (a) can be substituted for beef and (b) is not made from animal products. The idea that they're trying to trick anyone here is absurd. If customers believed beyond was actually beef, they would go out of business within a year.