[jgwil2]

> if the companies already have good brand recognition, then a label change shouldn't affect their current sales.

People recognize a brand by the label. A label change is precisely the kind of thing that would negatively impact brand recognition.

> I'm sure the marketing teams will come up with something to assist with new customers.

That costs money. Hence the unfair burden.

[King-Aaron]

If their products are good they will gain popularity on their own merit.

[jgwil2]

So any burdensome regulation may be imposed on any sector because, "If their products are good they will gain popularity on their own merit." Got it.