A good place to start with pricing is tiers at $49/$99/$249.
(As recommended in Jason Cohen’s classic and awesome talk “Designing the Ideal Bootstrapped Business”: https://youtu.be/otbnC2zE2rw)
Customers at very low price points (such as $9/month) tend to churn quickly, and, counterintuitively, send more customer support interactions per customer than at higher points. You’ll never earn enough from them to cover your customer acquisition costs.
Getting rid of the cheap plan also removes the, shall we say, more difficult customer.
(As recommended in Jason Cohen’s classic and awesome talk “Designing the Ideal Bootstrapped Business”: https://youtu.be/otbnC2zE2rw)
Customers at very low price points (such as $9/month) tend to churn quickly, and, counterintuitively, send more customer support interactions per customer than at higher points. You’ll never earn enough from them to cover your customer acquisition costs.
Getting rid of the cheap plan also removes the, shall we say, more difficult customer.