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by alsetmusic
1865 days ago
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> they certainly don't want their customers to look at iPads and think, "that's great, now I'm going to buy a real computer instead". They want their customers to buy an iPad. They want their customers to buy both. Apple has nothing to gain by killing off the Mac via the iPad. |
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If tablets are going to replace laptops for consumers in the long term, Apple would prefer that those tablets be iPads. If that shift means the iPad eats the Mac, so be it.
This already worked for them once - the iPhone cannibalized the (then-very profitable) iPod business with Apple’s explicit support, and now the company’s worth a trillion dollars.