[ObserverNeutral]

SpaceX doesn't sell to the public, it doesn't have normie consumers who make purchasing decisions based on brand, at least not as yet.

That can change when they start selling their internet services, but again up to now all the promotional energies to build a brand have not been monetized.

The Free Advertisement and brand rising that you mentioned is only valuable if you monetize upon it. As of NOW the only way they have to monetize is selling advertising space during launches and I suppose they get the ads on Youtube as well.

[cronix]

You can buy Starlink right now if you live in parts of the northern US or parts of Canada. They're expanding constantly. I've have one for a few months now and love it. Interest was so great they asked the FCC to expand licensing to 5M people. Search "starlink review" on youtube for many examples.

> "Despite the fact that SpaceX has yet to formally advertise this system's services, nearly 700,000 individuals represented in all 50 states signed up over a matter of just days to register their interest in said services at www.starlink.com. To ensure that SpaceX is able to accommodate the apparent demand for its broadband Internet access service, SpaceX Services requests a substantial increase in the number of authorized units."[1]

700k signups is pretty good for no advertising.

[1] https://arstechnica.com/information-technology/2020/08/space...

Linus Tech Tips review on Starlink: https://www.youtube.com/watch?v=Fh1a2K9ZgNA

[yencabulator]

For what it's worth, Starlink is fulfilling beta orders in Arizona, New Mexico, and continental Europe, so it's much more than "northern US" by now.