[beezle]

I have had a 300 page, trade sized (6x9)soft cover book in publication since late 2012. Lightning Source/Ingram Spark handles the printing and distribution. It is a very niche title that has sold about 1500 copies with the only advertising a max $1 daily limit google ad that runs only a few days/hours of the week.

Ingram allows publishers (I wear both hats) to set the wholesale cut and whether or not to take returns. Bricks and mortar book stores require you take take returns and give them at least a 50% cut. I never wanted to go there so do not take returns and give a 26% cut, 1% over the Amazon minimum.

My print cost is roughly $5.25 and I clear a little over $6 a copy. I also have a kindle e-book edition available directly through Amazon at a list of $9.99 that nets me $6.70 a copy. I sell print copies about 3:1 over the e-book.

Unless the title is a tome, it can be printed as b&w with a print cost in the $4-8 range. Everything after that depends on your competition (for retail price) and your wholesale discount.

At the end of the day I don't see anyone getting rich on any book sales, print or electronic, that are not best sellers from known authors/celebrities. However, as supplemental income you can definitely make some coin with little post authorship effort whether print or e-book.