[deadvoid]

I just had a flash of epiphany, I think the main reason for Medium's popularity is it's viewed as just another social network, so a perception that if you use it then you'll have much (readily available) bigger audience than using Wordpress/blogspot/etc. It's the reddit of blogging platform. The others like dev.to or hackernoon are only popular to a niche like techies & developers because that's their targets, but Medium aims to general public.