[rahimnathwani]

Look at Flippa for benchmarks, and contact FEI International for an appraisal.

Most people will evaluate the company based on its revenue and margins. If you think the assets have potential value outside this, e.g. for another type of business, then maybe just try to make a deal rather than sell the business?

FWIW I'm skeptical about any % coverage claims, because nowadays a large portion of traffic is encrypted. So unless you have cooperation from the browsers (e.g. a browser extension, or a certificate installed to allow MITM), you cannot calculate the denominator.

[mhkool]

Thanks for the pointers.

The coverage is calculated by DNS servers and web proxies and can only be incorrect if circumvented. The web proxies are almost all in corporate environments where they cannot be circumvented. Only a tiny fraction of HTTPS uses a TLS1.3 extension to encrypt the FQDN of the web server - the rest of the HTTPS traffic can be monitored.

[rahimnathwani]

DNS gives you only hostnames, not full URLs.

Snooping TLS to get FQDNs gives you only hostnames, not full URLs.

Over 50% of the top million web sites automatically redirect visitors to HTTPS. Any URLs can only be read if you can install software or your own certificate on each monitored endpoint.

[mhkool]

correct, but that does not make coverage calculations incorrect since it is based on the snooped FQDNs.