[mturmon]

Agreed, but the novelty here is that the personal information was given to one organization, but is now owned in toto by another organization.

It's different than Google's insight into your buying interests from Gmail, because they're the same organization.

People should know this intellectually at least, but they haven't been faced with the implications.

Analogy: I give a box of old family photos to a cousin. The cousin later needs medical treatment, and sells the photos to a pawn shop. Then the shop goes through the photos looking for the really outrageous ones to sell to third parties. I get really mad. Who do I blame?