[ceejayoz]

Sure. Same reasons “Jeffrey Dahmer invited me for dinner” hits differently than “Mum invited me for dinner”.

The two companies have a different track record on privacy.

[luma]

The irony of your response is pretty thick.

[ceejayoz]

You can't just swap the words without changing the analysis of what the resulting sentence means. Yes, the reaction to this is different if it's an Apple product vs. an Amazon product, because the two companies are different.

[throwaway3699]

Two identical companies, one in sheep's clothing.

I can't believe you'd compare a corporation to your mum either.