[peanutz454]

I agree. You apply to 20 identical places, only 2 call you. One called you because you worked at ACME, the other because they saw the word WIDGETS on your resume. It was the same damn resume and the perfect action word or format did not matter all that much. But I still spend hours on resume, even if it helps improve 1% of my chance it is a good exercise. I've seen people with terrible resumes, I don't want to be one of those.

[radicality]

Not only that, but if you re-apply again to the same 20 places, the 2 that call you will likely be different than the previous 2 because a different person looked at your resume this time.

[saargrin]

in my field at least, i feel like the only thing that really gets HR attention is buzzwords and technology name dropping