[fraserharris]

Hi Max, Think of Willet as a built-in freemium model. A users first couple of purchases are on credit. If they enjoy what they are buying, they'll have to pay.

Willet promises better conversion rates because it only takes a couple of clicks to get started. The Willet tab is shared across all websites that use Willet. As well, we promote your app / service to other Willet users to speed up the time to reaching their tab limit.